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Tracxn – Analyst Notes # 1077 – Online Video

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A daily newsletter summarizing recent activity & interesting start-ups globally

RECENT NOTABLE ACTIVITY – ONLINE VIDEO

  • YouTube adds more details, and restrictions, around which videos can be monetized. Link
  • Malaysia-based iflix gears up to launch its video streaming service in Africa. Link
  • Brightcove Expands into India through its key customer wins and launch of a new office in Mumbai. Link
  • New Twitch Channel Lets You To Play The Stock Market With Real Money. Link
  • Pluto TV, an on-demand video platform signs streaming rights deal with Gravitas Ventures. Link
  • Jakarta-based mobile broadcasting App BIGO LIVE increases Focus on the Indian Market. Link
  • Huya.com, a live gameplay broadcasting platform raises $75M in Series A. Link
  • China’s Industrial Securities leads $140M Series B investment in the online entertainment company focusing on broadcasting live e-sports, Panda TV. Link
  • Tian Ge Interactive Invests $14M In Chinese Live Streaming Platform Huajiao. Link
  • Video news Startup Cheddar Raises $19 Million from Amazon, AT&T, NYSE, Broadway Video, and Others. Link
  • Video streaming app ‘Dekkho’ partners with Amazon for digital content. Link
  • Ooyala files a federal lawsuit against Brightcove for the misappropriation of proprietary trade secrets. Link
  • Amazon adds live TV channels to Prime Video. Link
  • I/O 2017: YouTube Crosses 1 Billion Hours Per Day, Launches New Super Chat API. Link
  • Samsung Southeast Asia & Oceania, iflix team up to enhance TV viewing experience. Link
  • Netflix Will Stop Running on Rooted, Unlocked Android Devices. Link
  • ALTBalaji, the OTT platform of Balaji Telefilm joins hand with Ola for Ola Play. Link
  • uZoom, an application for broadcasting live streams raise $2 million. Link
  • Vidooly, a video marketing, and analytics platform raise $1.4 million from GVFL. Link
  • Tubi TV added Yelena Shkolnik and Joanne Chen to its Board and announces $20m funding round led by Jump Capital. Link

SOME INTERESTING STARTUPS FOUND

Shred Video (2015, SF) – Automatic video editing tool enabling users to create adventure sports videos with matching background scores.
Flicksys (2016, Manipal) – Chrome extension to obtain real-time information from YouTube videos by leveraging machine learning algorithms.

LEADER BOARD – ONLINE VIDEO

Content Creation
Animoto (2006, NYC, $30M) – Cloud-based video creation app. Runs a freemium service that lets users create short video slideshows from collections of pictures and videos. Backed by Amazon, SoftTech VC, Madrona Venture Group, Spectrum Equity.

StudioNow (2007, Nashville, $21M) – Global marketplace of services and technology tools designed to match video content producers with enterprises. Backed by Claritas Capital, FCA Venture Partners, Clayton Associates, Launch Tennessee.

Video Content Management
Brightcove (2004, Boston, IPO) – Online video platform suites. Offers product to distribute and publish digital media. Went IPO in 2012.

Qumu (2002, San Bruno, IPO, Acq.) – Enterprise video platform. Provides tools to create, manage, secure, deliver and measure the success of videos. Acquired by Rimage Corporation in October 2011. Went public in 2011.

Video distribution- On demand
Netflix (1997, Los Gatos, IPO) – Subscription-based online and offline video rental portal. Went public in 2002.

Hulu (2007, LA, $100M) – Subscription-based online movies and TV streaming. Backed by Time Warner, 21st Century Fox, The Walt Disney Company and Providence Equity Partners.
iQIYI (2010, Beijing, $350M) – Ad-supported television and movie portal. Provides fully-licensed, high-definition, professionally produced content. Part of Baidu. Backed by Baidu, Providence Equity Partners, Xiaomi, Shunwei.

Video distribution- Infrastructure
Ustream (2007, SF, $49M, Acq.) – Provider of live and on-demand video solutions.  Backed by  DCM, Band of Angels, Western Technology Investment, SoftBank, Fenwick & West, KT Corp. Acquired by IBM in 2016.

Elemental Technologies (2006, Portland, $43M, Acq.) – Provider of software-based video solutions for content delivery to any device. Acquired by Amazon in 2015.

Multi-Channel Networks
Tastemade (2012. Santa Monica, $80M) – YouTube Multi-Channel Food Network. Backed by Goldman Sachs, Comcast Ventures, Redpoint Ventures, Liberty Media, Raine Ventures, Scripps Network Interactive and Third Wave Digital.Provides gamer content across multiple video platforms. Backed by MK Capital, Google, Redpoint Ventures, Warner Bros.

Machinima (2000, West Hollywood $99M, Acq.) – Provides gamer content across multiple video platforms. Backed by MK Capital, Google, Redpoint Ventures, Warner Bros. Acquired by Warner Bros. in 2016.

Social Videos – Live Streaming
Azubu (2011, Sherman Oaks, $94M) – Offers live streaming eSports videos, news, and analysis from tournaments, teams, and players across multiple devices. Backed by Sapinda, Sallfort Privatbank AG.

Twitch (2011, SF, $35M, Acq.) – Live and On-demand eSports streaming website. A website for gamers to stream and watch live and recorded video games. Acquired by Amazon in 2014.
Periscope (2014, SF, Acq.) – Live video streaming and broadcasting mobile app. Acquired by Twitter in 2015.

Social Platforms – Social Sharing
YouTube (2005, San Bruno, $11.5M, Acq.) – Video sharing website. Acquired by Google in 2006 for $1.65B.

Keek (2011, Toronto, IPO) – Web and mobile short video sharing platform. Allows users to create 36-second videos (“keeks”) using webcam, iPhone or Android devices and share them with others around the world. Went IPO in 2014.
Vine (2012, NYC, Acq.) – Video taking and sharing platform. Lets users record and edit up to six-second-long looping video clips and revine, (share other’s posts) with followers. Acquired by Twitter in 2012.

Video Marketing and Syndication
SundaySky (2007, Tel Aviv, $67M) – Offers personalized video marketing platform. Helps to create, manage and optimize real-time personalized video programs throughout the customer lifecycle. Backed by Norwest Venture Partners, Viola Group, Globespan Capital Partners, Carmel Ventures, Comcast Ventures, Vintage Investment Partners, NTT Docomo Ventures and Liberty Global. 

Vidyard (2011, Kitchener, $61M) –Video marketing and analytics platform. Backed by Y Combinator, SV Angel, Andreessen Horowitz, Bessemer Venture Partners, SoftTech VC, Battery Ventures, Salesforce, Inovia Capital and OMERS Ventures.

Video Advertising – DSP
TubeMogul (2006, Emeryville, IPO, Acq.) – Video Demand Side Platform. Programmatic (desktop only) video advertising platform used by brands and agencies. Went IPO in 2014. Acquired by Adobe in 2016.

Extreme Reach (2007, Needham, $196M) – Enables advertisers and agencies to manage, execute, and track advertising campaigns across all video mediums (broadcast, cable, website, mobile, VOD). Backed by Village Ventures, Long River Ventures, Greycroft Partners, Spectrum Equity, TD Bank.

Video Advertising – SSP
Liverail (2008, SF, $12.5M, Acq.) – Supply-side video advertising platform. Provides premium publishers with RTB-based video ad targeting technology to serve better ads in the videos that appear on their websites and apps. Acquired by Facebook in 2014.

Altitude Digital (2009, Denver, $54M) – Independent video Supply-side platform. Backed by Cypress Growth Capital, Mercato Partners, Silicon Valley Bank, FastPay.

Video Advertising – Ad Networks
YuMe (2004, Redwood City, IPO) – Develops video advertising technology for both the supply side and the demand side of the digital video ecosystem. Went IPO in 2013.

SpotX (2006, Denver, $12M, Acq.) – Programmatic video advertising platform. Connects thousands of publishers with trusted demand sources, running top brand campaigns through its marketplace. Acquired by RTL Group in 2014.

Video Advertising – Ad Exchanges
Tremor Video (2005, NYC, IPO) – Provides online video advertising services for advertisers, agencies, and publisher partners. Went IPO in 2013.

Brightroll (2006, SF, $46M, Acq.) – Delivers, manages and measures the performance of digital video ad campaigns across web, mobile, and connected TV. Acquired by Yahoo in 2014.

Video Advertising – Interactive Video
Innovid (2007, NYC, $53M) – Interactive Video Ad delivery platform. Provides advertisers with the tools to create, deliver, and measure video campaigns in any format on any screen, publisher, and ad network. Backed by Sequoia Capital, Cisco Investments, NewSpring Capital, Silicon Valley Bank.

Interlude (2010, NYC, $37M) – Designs, develops and markets interactive video technology. Backed by MGM, Warner Music, Samsung, Sequoia Capital and Intel Capital and Sony Pictures Entertainment.

Video Analytics 
Visible Measures (2005, Boston, $80M, Acq.) – Analyzes the performance of video advertising for publishers and advertisers. Backed by Advance Publication, Commonfund, Northgate Capital, DAG Ventures, Mohr Davidow Ventures, General Catalyst Partners.

Leaderboard includes all the top funded, IPO and successfully running bootstrapped companies along with their location, founding year and funding amount.

For latest updates visit Online Video feed.


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