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Tracxn – Analyst Notes # 413 – Food Tech

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A daily newsletter summarizing recent activity & interesting start-ups globally 

RECENT NOTABLE ACTIVITY – FOOD TECH

  • Online grocery delivery service, BigBasket raises $150M in a funding round led by Abraaj Group. Link
  • On-demand food delivery service, DoorDash raises $127M in a series C round led by Sequoia. Link 
  • Interent connected kitchen appliances manufacturing company, Juicero raises $70M in a series B round led by Artis Ventures. Link
  • Recipe-kit delivery service, Marley Spoon raises $17M in a series B round. Link 
  • Kuvee raises $6M in a round led by General Catalyst. Link
  • Cricket protein bar company EXO raises $4M in a series A funding round. Link
  • On-demand food delivery service, SpoonRocket shuts down. Link

SOME INTERESTING STARTUPS FOUND

Urban Steep (2015, NYC) – Market place for speciality coffee. It helps users discover and connect to roasters.
Mosaic Nutrition (2015, Nashville) – Delivers custom made vitamin and meal replacement shakes.
Salmon and Sable (2016, Honolulu) – A subscription based sea food startup, offers delivery on national mail to subscribers.

LEADER BOARD – FOOD TECH

Ordering & Delivery 
GrubHub (2004, Chicago, IPO) – Online and mobile platform for ordering food. Went public in 2014.
JustEat (2001, London, IPO) – Online ordering service. Take-away only. Went public in 2014.
Ele.me (2008, Shanghai, $2.34B) – Online ordering and delivery of food from restaurants with its own logistics network. Backed by Tencent, CitiCapital, Beijing-Hualian, Sequoia Capital etc.
DeliveryHero (2010, Berlin, $1.1B) – Online food ordering service. Backed by Rocket Internet and Insight Ventures.

Discovery 

Zomato (2008, Gurgaon, $224M) – Online and mobile restaurant discovery service. Currently in 22 countries. Backed by Sequoia.
Table Booking
Open Table (1998, SF, IPO, Acq) – Online marketplace for restaurant reservation. Offers table-booking management system to restaurant owners. Went public in 2009. Acquired by Priceline in 2014.
BookaTable (2006, London, $63M, Acq) – Real time table booking. Provides marketing, database management and technical support to Restaurants. Acquired Swedish company 2Book in 2014. Backed by Balderton. Acquired by Michelin in 2016.
Reserve (2014, NYC, $15M) – Curates list of vetted restaurants based on user specifications and secures reservation. Backed by Sherpa Ventures.

Alcohol Delivery

Jiuxian (2010, Beijing, $310M) – An e-commerce liquor retail chain. Specializes in sales of high grade wine. Backed by Sequoia.
9bianli (2010, Zhengzhou, $61M) – Online retailer and O2O service provider for liquor. Backed by Legend Holdings. 
Lot18 (2010, NYC, $44.5M) – Online marketplace for wine. Backed by Accel.

Internet First Restaurants 
Munchery (2011, SF, $117M) – Internet first gourmet meal delivery service. Backed by Shepra Ventures.
Sprig (2013, SF, $57M) – Mobile based food ordering service (healthy organic meals). Delivery within 15 mins. Launched in Chicago in June 2015. Backed by Greylock.
Spoon Rocket (2013, Berkeley, $13.5M) – Delivers healthy high quality meals within 15 mins. Plans to expand services to college campuses. Backed by Foundation Capital and General Catalyst.
Groceries
Ocado (2002, Hatfield, IPO) – Online grocery retailing company. Entered into a partnership with Morrisons in 2014, became profitable for first time in 2015. Went public in 2010.
Instacart (2012, SF, $275M) – Marketplace for same day grocery delivery. Calls in a personal shopper for picking items from local supermarkets. Backed by Sequoia and Khosla Ventures.
Womai (2008, Beijing, $330M) – Healthy food ordering and delivery service in China. Backed by COFCO, Taikang, Baidu and SAIF.

Recipe Box

Hello Fresh (2012, Berlin, $278.5M) – Weekly subscription based service that provides 3-4 recipes and related grocery. Sources seasonal and local organic food. Backed by Rocket Internet.
Blue Apron (2012, NYC, $193M) – Delivers meal kits, including pre-measured ingredients and recipes, in refrigerated boxes. Backed by Fidelity. 
Plated (2012, NYC, $56M) – Offers a subscription box service that contains meal ingredients and recipes by partnered chefs. Backed by Greycroft.
Food Substitutes 
Impossible Foods (2011, Redwood City, $183M) – Sustainable food company focusing on plant based meat substitutes. Backed by Google Ventures and Khosla Ventures.
Hampton Creek (2011, SF, $120M) – Food technology company making plant based egg substitutes. Backed by Khosla Ventures.
Soylent (2013, LA, $22M) – Makes meal replacement shakes. Offers DIY to customers to make the drink. Backed by Andreessen Horowitz.Leaderboard includes all the top funded, IPO and successfully running bootstrapped companies along with their location, founding year and funding amount.For latest updates visit FoodTech feed.



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