RECENT NOTABLE ACTIVITY – ADTECH
- QuanticMind, a data management and ad analytics platform has raised $20M Series B funding from Cervin Ventures, Safeguard Scientifics, and Foundation Capital. Link
- Indivio, a platform to create, test and optimize Facebook ads has raised $120K Seed funding from YCombinator. Link
- AdAsia Holdings, a cross-device online advertising network has raised $2.5M Series A funding from Gunosy. Link
- Double Verify, an online media verification and campaign effectiveness solution provider has raised a PE round funding from Providence Equity Partners. Link
- ViralGains, a video ad creative platform to engage users has raised $10M in Series B funding from First Analysis, Origin Ventures, Stage 1 Ventures, Pallasite Ventures, and LaunchCapital and a $3.5M Debt funding from Square 1 Bank. Link
- Snaps, a marketing automation software for mobile messaging has raised $6M Series B funding. Link
- mParticle, a mobile data management and activation platform has raised $35M Series C funding from Harmony Partners, Bain Capital Ventures, and Social Capital. Link
- System 1, an ad targeting platform for identifying consumer intent has raised $270M PE funding led by Court Square Capital Partners. Link
- Funnel, an advertising analytics platform has raised $10M Series A funding from Balderton Capital, Industrifonden, and ZOBITO. Link
- Dashbid Media, a video supply-side platform has raised $950K Series A funding. Link
- Smartly.io, a Facebook ad optimization platform has raised $20M Series B funding from Highland Europe. Link
- Blueconic, an on-site personalization platform for e-commerce has raised $9.57M Series A funding from Sigma Prime Ventures and Converge. Link
- Clinch, a programmatic video ad creative platform has raised $3M Angel funding. Link
- Maxpoint, a hyperlocal targeted advertising platform was acquired by Valassis, a multi-channel media solution provider for $95M. Link
- Mezzobit, a data management platform on viewability score and the ad revenue was acquired by OpenX, a programmatic ad exchange platform. Link
- Adfactor, an online advertising network of native ads was acquired by RTL, a venture capital firm. Link
- JustAd, a self-service platform for mobile ad creation was acquired by Glispa, a digital marketing and advertising agency. Link
SOME INTERESTING STARTUPS FOUND
ADSNEX (2016, Bauru) – An advertising platform that predicts future ad impressions traffic levels and campaign inventory availability.
LEADER BOARD – ADTECH
Creatives
Sundaysky (2007, Tel Aviv, $67M) – Enables brands to deliver scalable one-to-one video experiences. Helps to create, manage and optimize real-time personalized video programs throughout the customer lifecycle. Backed by Norwest Venture Partners, Comcast Ventures, Carmel Ventures, Globespan Capital Partners.
Flite (2006, SF, $43M, Acq.) – Provides a suite of tools to deliver programmatic creatives, content-driven ads and responsive ads as platform solutions. Acquired by Snap in 2016. Backed by Northgate Capital, Sequoia Capital, HWVP and General Catalyst Partners.
Trading Desk
Mediacrossing (2012, Stamford, $9M) – Provides a digital media trading and data management platform. Focuses on programmatic trading, campaign optimization, media planning, high-frequency trading and media buying. Backed by Connecticut Innovations.
Demand-Side Platform
AppNexus (2007, NYC, $319M) – Offers an advanced programmatic advertising technology platform that provides trading solutions and powers marketplaces for internet advertising. Backed by TCV, News Corp, Venrock, SV Angel, Khosla Ventures, Kodiak VP, First Round Capital, Tribeca VP, WPP, and Microsoft.
Turn (2004, Redwood City, $156M, Acq.) – Serves as a demand-side platform and data management platform for buyers of advertising inventory. Acquired by Amobee. Backed by NVP, Focus Ventures, Trident Capital, Shasta Ventures, Fidelity Investments, BlackRock, Firsthand Technology Value Fund and Northport Investments.
Ad Exchange
OpenX (2006, Pasadena, $85M) – Offers an ad server, RTB ad exchange and a supply-side platform to connect publishers with advertisers. Backed by Accel Partners, First Round Capital, Index Ventures, Mangrove Capital Partners and O’Reilly Alphatech Ventures.
BrightRoll (2006, SF, $46M, Acq.) – The BrightRoll platform delivers, manages and measures the performance of digital video ad campaigns across the web, mobile and connected TV. Acquired by Yahoo in 2014. Backed by True Ventures, Adams Street Partners, Trident Capital, Scale Venture Partners, and Endeavour Partners.
Ad Network
InMobi (2007, Bangalore, $221M) – Enables advertisers to launch personalized mobile and website ad campaigns using targeted data analytics for consumer life map, behavior, social connections, and demography. Backed by Sherpalo Ventures, Mumbai Angels, KPCB, SoftBank and Tennenbaum Capital.
Millennial Media (2006, Baltimore, IPO, Acq.) – Independent mobile ad platform and data company that partners with advertisers, app developers, and mobile operators to reach consumers at scale. Acquired by AOL in 2015. Backed by NEA, BVP, Columbia Capital and Charles River Ventures.
Data Management Platform
Adconion (2006, Santa Monica, $80M, Acq.) – Provides audience targeting solutions including behavioral and demographic targeting with technology and data analysis to create online campaigns across multiple platforms. Acquired by Amobee in 2014. Backed by Index Ventures, Wellington Partners, Silicon Valley Bank.
Phorm (2002, London, IPO) – Phorm employs behavioral based targeted advertising using ISP’s data and browsing habits. Phorm provides a source of keyword text advertising across all categories. Went public in January 2005. Backed by Morgan Stanley, Evolution Securities, Mirabaud Securities LLP and Canaccord Adams.
Ad Verification
Integral Ad Science (2009, NYC, $81M) – Global media valuation platform that evaluates the quality of ad placements for display and video ads. Backed by Pelion VP, Atlas Venture, Sapphire Ventures, August Capital, Silicon Valley Bank, Coriolis Ventures and Founder Collective.
DoubleVerify (2008, NYC, $46.5M) – Tracks the actual delivery of campaigns to verify that they are in compliance with the advertisers’ insertion order terms, conditions and buying guidelines. Backed by Blumberg Capital, First Round Capital, JMI Equity, IVP and Genacast Ventures.
Retargeting
Criteo (2005, Paris, IPO) – A technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies. Went public in October 2013. Backed by Softbank, Sapphire Ventures, BVP, Index Ventures, Elaia Partners and Idinvest Partners.
AdRoll (2007, SF, $90M) – Offers a retargeting platform for ads across Facebook, Twitter, mobile, and the web. Backed by Accel Partners, Northgate Capital, Merus Capital, IVP and Foundation Capital.
Enablers
Ensighten (2009, Cupertino, $108.5M) – Provides proprietary data and tag delivery network that allows organizations to deploy vendor tags on any platform or device. Backed by Insight Partners, Volition Capital, Lead Edge Capital, Floodgate and The Halo Fund.
Peer39 (2006, NYC, $30M, Acq.) – A pre-bid data provider for programmatic buying by classifying its RTB inventory at the page-level. Acquired by Digital Generation Inc. in 2012. Backed by Dawntreader Ventures, JP Morgan, Canaan Partners, Evergreen Venture Partners, and Silicon Valley Bank.
Supply-side Platform
Yume (2004, Redwood City, IPO, Acq.) – Provides digital video advertising solutions for brand advertisers and enable them to find target audiences across a range of digital media properties. Went public in July 2013. Acquired by RhythmOne in September 2017. Backed by Accel Partners, Khosla Ventures, Felicis Ventures, Intel Capital, DAG Ventures, e.ventures.
Rubicon Project (2007, LA, IPO) – Advertising automation platform enabling premium publishers to transact many advertising brands globally. Went public in April 2014. Backed by Clearstone VP, Mayfield Fund, Stanford University, IDG Ventures Vietnam.
Pubmatic (2006, Redwood City, $63M) – Provides a holistic inventory, data and advertising revenue optimization platform for digital publishers. Backed by DFJ, Nexus VP, and Helion VC.
Native Ad Platform
Outbrain (2006, NYC, $194M) – Provides content discovery and recommendation for publishers to increase traffic and generate revenue based on user-specific contextual analysis and collaborative filtering. Backed by Gemini Israel Ventures, LVSP, Glenbrook Partners, LGiLab, Carmel Ventures, GlenRock Israel, Index Ventures, HarbourVest Partners, Vintage Investment Partners, Susquehanna Growth Equity.
Taboola (2007, NYC, $160M) – Provides content advertising, distribution and monetization solutions to publishers and marketers. Backed by Evergreen VP, Pitango Venture Capital, WGI Group, Comcast Ventures, Marker and Daily Mail.
Leaderboard includes all the top funded, IPO and successfully running bootstrapped companies along with their location, founding year and funding amount
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